Understanding Topics

Topics describe the subjects your organization knows about, serves, teaches, discusses, or is meaningfully associated with.

Use Topics to create a controlled vocabulary for the website rather than relying only on WordPress categories and tags.

Good Topic Examples

• A core service discipline
• A product category
• A recurring educational subject
• A location or industry topic that is genuinely central to the organization

Avoid creating near-duplicate topics or using Topics as a keyword-stuffing mechanism.

Semantic Relationships

Semantic relationships describe how entities on your site relate to one another.

Examples include an Organization offering a Service, an Article discussing a Topic, an Author creating an Article, or an FAQ supporting a Service.

Relationships should reflect real meaning. A smaller set of accurate connections is more useful than a large number of arbitrary connections.

Related Content

Related Content helps SETN connect pages, posts, services, FAQs, resources, and other content that genuinely belong together.

Use relationships where a visitor would reasonably understand why the items are related. This improves internal knowledge organization and can strengthen the machine-readable context surrounding an entity.

Building Topical Authority

Topical authority is not created by a single schema field. It develops through consistent, useful content and clear relationships between the organization, services, topics, authors, and supporting resources.

SETN helps make those relationships explicit in structured form. Continue publishing substantive content and maintaining accurate relationships as your website grows.