PAID ADVERTISING
Reach the Right Audience Across Every Screen
Multichannel paid advertising, smarter audience targeting and measurable business outcomes.
More Qualified Leads
Reach people more likely to act
Stronger ROI
Connect spend to meaningful results
Real Business Growth
Optimize around leads, sales and revenue
One Audience. Multiple Screens.
An Integrated Paid Advertising Strategy
Search
Capture active demand
Nurture, promote and re-engage
Display
Retarget and stay visible
Audience
Social
Build awareness and engagement
Shopping
Promote products with purchase intent
Video
YouTube, CTV and pre-roll reach
We Customize Your Plan Around Intent
DIFFERENT CHANNELS. DIFFERENT OPPORTUNITIES.
Search
Capture active demand
Reach customers while they're actively looking for a product, service or solution.
- High-intent searches
- Local, regional or national targeting
- Keyword and search-term optimization
Social
Build awareness and engagement
Use audience and behavioral signals to introduce offers and reconnect with prospects.
- New audience acquisition
- Interest and behavioral targeting
- Engagement and retargeting
Shopping
Connect products with purchase intent
Put individual products in front of shoppers searching and comparing options.
- Google Shopping
- Product-feed strategy
- Performance Max coordination
Video
Tell the story across bigger screens
Reach targeted audiences through YouTube, connected television and pre-roll video.
- YouTube advertising
- CTV / streaming inventory
- Pre-roll and retargeting
Display
Stay visible beyond the first visit
Reach prospects across websites, apps and digital content.
- Audience targeting
- Website retargeting
- Geographic and contextual targeting
Continue the conversation
Use permission-based email to nurture, promote and re-engage customers and prospects.
- Lead nurture
- Customer segmentation
- Retention and re-engagement
Build Dedicated Conversion Paths
TURN ATTENTION INTO ACTION
- Match the message to the page
- Use campaign-specific landing pages
- Track calls, forms, and purchases
- Connect follow-up with email or CRM
Optimize Business Outcomes
MORE THAN CLICKS. A STRONGER BOTTOM LINE.
- Focus on leads, sales, and revenue
- Measure cost per acquisition
- Improve audience and keyword quality
- Refind creative and budget allocation
- Optimize with real business data
Powerful Targeting Capabilities
REACH THE RIGHT PEOPLE AT THE RIGHT TIME, IN THE RIGHT PLACE.
Geography
Website Visitors
Search Intent
Customer Lists
Demographics
Product Interest
Interests
Remarketing
Core Deliverables
Everything you need to drive traffic for measurable results.
- Account and tracking audit
- Campaign strategy and channel recommendation
- Keyword, audience and offer planning
- Search, Shopping, Performance Max or Meta setup
- Landing-page recommendations
- Conversion tracking and analytics coordination
- Ongoing optimization and reporting
- Remarketing strategy where appropriate
- Accessible dashboard
- Monthly reporting
Ready to Create a Strategic Plan?
Let’s build a customized plan
More Qualified Leads
Stronger ROI
Real Business Growth
Frequently Asked Questions
Which advertising platform should we use?
The right channel depends on demand, audience, product, offer, sales cycle, budget and the quality of the destination experience.
Can you guarantee leads or sales?
No. We can improve campaign structure, targeting, tracking and conversion paths, and creative, but results also depend on market demand, competition, pricing, offer and follow-up. We strive to reach and exceed industry benchmarks for certain industry verticles based on Google Ads & Analytics.
Do we need a separate landing page?
Often, yes. A dedicated page can match the search or audience intent more closely and provide clearer measurement than a general homepage.
Do you manage ecommerce advertising?
Yes. Work may include Search, Shopping, Performance Max, Meta and remarketing coordinated with product feeds, merchandising and conversion tracking.
How do you manage success on Paid Advertising?
We manage success by numerous analytics and data. We measure ROAS (Return on Ad Spend) against CTR (Click-through rate), CPC (Cost-Per-Click) and other data points. Our goal is to keep costs down while driving the highest return.
Do you build creative for Ads?
Yes. We have the capability to create graphics, video, and advertising content, for various channels. Depending on the scope of the marketing plan this may include an additional cost.