Buyers no longer start every search on a results page. A growing share of early research now happens inside AI-generated answers, where a handful of sources are summarized and cited before anyone clicks. For marketing leaders, that changes the competitive set: the...
Search used to mean typing a few words into Google and scrolling through a list of blue links. That model is quietly being replaced, and understanding the shift matters more than chasing the latest SEO trick. From Keywords to Answers Search is moving from keyword...
