Marketing Strategy Resources
The most common reflex when leads slow down is to chase more traffic. More ad spend. More social posts. More SEO effort. The assumption is that the top of the funnel is the problem. It often isn’t. Traffic Exposes Problems — It Doesn’t Automatically Solve...
Hard Truths About Business
No one builds a significantly better business by doing exactly what they’ve always done. Growth — real growth — requires changing things that are familiar, investing in things that feel uncertain, and stopping habits that have outlived their usefulness. Most...
Resources & Business Growth Insights
The businesses that dominate the next decade won’t necessarily have the biggest advertising budgets. They’ll be the easiest businesses for customers — and AI — to discover. That’s a bigger shift than it sounds like. For twenty years, discoverability...
Resources & Business Growth Insights
Everyone is talking about using AI. Very few businesses are asking a more important question: **can AI actually find and recommend your business?**That’s not a hypothetical anymore. When a prospective customer asks ChatGPT for a recommendation, Gemini for a...
