Everyone is talking about using AI. Very few businesses are asking a more important question: **can AI actually find and recommend your business?**That’s not a hypothetical anymore. When a prospective customer asks ChatGPT for a recommendation, Gemini for a...
Many businesses are still fighting for rankings while customers are getting answers directly from AI. The rules of discoverability are changing faster than most companies realize. For twenty years, SEO meant one thing: rank higher on Google than your competitors. That...
Every few years, a new channel emerges and someone declares that email is dead. It never is. In fact, for businesses that use it well — especially e-commerce — email marketing consistently delivers one of the highest returns on investment of any channel available. And...
This is not a comfortable post to write. But it’s one of the most important things we can say as a marketing and growth consultancy. Marketing cannot fix a business that is fundamentally unwilling to change. The Pattern We SeeA business owner hires a marketing...
Is Your Website Ready for AI Search? Google is no longer the only place your customers search for answers — and that changes everything about how your website needs to be built. A New Kind of Search When someone types a question into ChatGPT, Google’s AI...
Every market has two kinds of businesses: those that grow year over year and those that stay busy but flat. The difference is rarely luck. It almost always comes down to four things — mindset, systems, customer experience, and the willingness to execute. The Mindset...
