SETN Schema Builder

Getting Started

New to SETN Schema Builder™? Start here. These guides walk you through installing the plugin, completing the initial configuration, understanding system requirements, and moving from the Free edition to a licensed version.

We recommend completing the Getting Started guides before configuring advanced schema, topics, relationships, or AI discoverability features.

• Installation & Setup — Install SETN Schema Builder, activate the plugin, and complete the initial WordPress setup.
• Quick Start Guide — Go from activation to a working SETN configuration using the essential setup steps.
• System Requirements — Review supported WordPress, PHP, hosting, and technical requirements.
• Upgrading from Free — Upgrade to a licensed SETN edition while preserving your existing configuration and structured data.

Business Profile & Service Areas 

Your Business Profile establishes the primary organization or business entity at the center of your SETN Knowledge Graph.

Use these guides to configure consistent organization information, local business details, locations, service areas, and the identifying information SETN uses to connect your website's structured knowledge.

• Business Profile Setup — Configure your organization's primary name, description, business type, contact details, logo, location information, and other core identity data.
• Local Business & Service Areas — Configure physical locations, home city or region, service areas, and service-area businesses that may not publicly display a street address.
• Organization Identity — Learn how SETN uses consistent entity information to help search engines and AI systems better understand who your organization is.

Schema & Structured Data

SETN Schema Builder generates machine-readable JSON-LD that helps search engines, AI systems, and other applications understand the entities, content, and relationships represented by your WordPress website.

These guides explain how SETN handles its core schema types, how structured data is generated, and how to configure schema accurately without creating unnecessary or misleading markup.

• Schema Settings — Configure the primary structured-data behavior used by SETN Schema Builder.
• Organization & Website Schema — Understand the foundational Organization and WebSite entities SETN creates for your website.
• Service Schema — Describe the services your organization provides and connect those services to the appropriate business entity.
• Article & Author Schema — Connect articles and other editorial content with the people responsible for creating them.
• FAQ Schema — Structure relevant question-and-answer content and associate FAQs with appropriate pages, services, or topics.
• Schema Output & JSON-LD — Learn what SETN generates, where JSON-LD appears, and how to review the structured data produced by the plugin.

Topics & Knowledge Graph

This is where SETN Schema Builder goes beyond isolated schema markup.

Topics and semantic relationships help SETN describe what your organization knows about and how your services, articles, authors, FAQs, resources, and other entities relate to one another.

These relationships create a more connected machine-readable representation of your website's knowledge.

• Understanding Topics — Create and manage the subjects that represent your organization's expertise and content focus.
• Semantic Relationships — Connect entities and content in ways that describe meaningful relationships across your website.
• Related Content — Establish relationships between pages, posts, services, resources, FAQs, and other relevant content.
• Building Topical Authority — Use structured topics and relationships to create a clearer representation of the subjects your organization covers.

AI Discoverability

Search is evolving beyond traditional rankings and keyword matching. AI systems increasingly rely on entities, relationships, context, trusted sources, and machine-readable information to understand websites.

SETN Schema Builder helps organize your website into a clearer structured knowledge layer designed to improve machine understanding and AI discoverability.

AI discoverability does not guarantee rankings, citations, inclusion, or recommendations from any particular AI platform. SETN helps strengthen the technical and semantic foundation those systems may use to understand your website.

• What Is AI Discoverability? — Understand what AI discoverability means and how it differs from traditional search optimization.
• How AI Systems Interpret Website Content — Learn how structured information, entities, context, and content can help machines interpret a website.
• Entities, Relationships & Machine Understanding — Learn why connected entities can provide more useful context than isolated pieces of structured data.
• Building an AI-Ready Website — Develop a stronger technical, content, and structured-data foundation for evolving AI search environments.
• AI Discoverability Recommendations — Use SETN recommendations to identify opportunities to improve entity clarity, relationships, structured data, and content organization.

Schema Health & Diagnostics

SETN Schema Builder includes health and diagnostic tools designed to help you understand what is working, identify configuration issues, and discover opportunities to strengthen your structured knowledge.

You do not need to be a schema expert to use these tools. SETN translates many technical conditions into practical warnings and recommendations you can review from WordPress.

• Schema Health Overview — Understand the information and status indicators available in SETN Schema Health.
• Understanding Warnings & Recommendations — Learn the difference between errors, warnings, recommendations, and optional improvements.
• Testing Structured Data — Learn how to inspect SETN's JSON-LD and use appropriate structured-data validation tools.
• Troubleshooting Schema Output — Diagnose missing, unexpected, incomplete, or conflicting structured-data output.
• Common Configuration Issues — Review frequent setup problems and the steps used to correct them.

SEO Plugin Compatibility

SETN Schema Builder is designed to complement supported SEO plugins rather than requiring you to replace your existing SEO stack.

Provider-aware compatibility allows SETN to identify supported providers and defer overlapping functionality when appropriate, helping reduce duplicate schema while allowing SETN's Knowledge Graph, topics, entities, and relationship features to continue operating.

• Yoast SEO — Learn how SETN works alongside Yoast and how overlapping structured-data responsibilities are handled.
• Rank Math — Understand provider detection, schema ownership, and compatibility behavior when Rank Math is active.
• All in One SEO — Review how SETN interacts with All in One SEO and its structured-data features.
• Standalone Mode — Learn how SETN behaves when it is responsible for the site's supported structured-data functionality.
• Compatible Mode — Learn how SETN defers selected overlapping functionality while continuing to build structured knowledge.
• Avoiding Duplicate Schema — Identify and reduce unnecessary duplicate schema from SEO plugins, themes, custom code, or other schema tools.

llms.txt

SETN Schema Builder includes provider-aware llms.txt functionality designed to work within your existing WordPress and SEO environment.

If another supported provider already manages llms.txt, SETN can recognize that provider and defer ownership rather than generating competing output. SETN also provides tools to help identify ownership, test URLs, and troubleshoot environments where the primary llms.txt route is unavailable.

• What Is llms.txt? — Learn what llms.txt is, what it is intended to communicate, and how it fits into an AI-ready website strategy.
• SETN llms.txt Setup — Configure and review SETN's llms.txt functionality when SETN is the active provider.
• Provider Ownership — Identify whether SETN, Yoast, Rank Math, All in One SEO, or another supported provider currently owns llms.txt functionality.
• Compatible vs. Standalone Mode — Understand how llms.txt behavior changes when another supported provider is detected.
• Testing Your llms.txt URL — Verify that your llms.txt endpoint is accessible and determine which provider is serving it.
• Fallback URL & Troubleshooting — Troubleshoot 404 responses, WordPress rewrite issues, caching, and use of the SETN fallback URL where available.

Licensing & Updates

Licensed editions of SETN Schema Builder provide access to licensed features, software updates, connected-domain management, and support according to your plan.

These guides explain how to activate your license, understand license status, manage website activations, receive updates, and resolve common licensing issues.

• Activate Your License — Connect SETN Schema Builder to the license associated with your account.
• License Status — Understand active, inactive, expired, unavailable, and other license states displayed by SETN.
• Automatic Updates — Learn how licensed plugin updates are delivered through WordPress.
• Moving a License to Another Website — Deactivate an existing installation and move an available license activation to another domain.
• Managing Connected Domains — Review and manage websites currently associated with your SETN license.
• Free vs. Licensed Editions — Understand how the WordPress.org Free edition and commercially licensed SETN editions differ.
• Troubleshooting License Activation — Resolve common activation, domain, entitlement, and communication issues.

Agencies & Multiple Websites

Professional and Agency licenses make it easier to deploy SETN Schema Builder across multiple WordPress websites while keeping each customer's website, structured data, and Knowledge Graph independent.

These guides cover multi-site license management, connected domains, moving activations, client privacy, and practical deployment workflows for agencies and consultants.

• Managing Multiple Websites — Organize and maintain SETN installations across several WordPress websites.
• Connected Domains — Review the domains currently consuming seats from a multi-site license.
• Moving an Activation — Release a license seat from one website and activate SETN on another.
• Agency License Management — Understand site limits, activation management, and agency license administration.
• Client Privacy — Understand how customer and connected-domain information is handled within an agency workflow.
• Deployment Best Practices — Use a consistent process for installing, configuring, validating, and maintaining SETN across client websites.

Updates & Upgrades

SETN Schema Builder continues to evolve as WordPress, structured data, search technology, and AI discovery systems change.

Keeping your installation current provides access to compatibility improvements, bug fixes, security improvements, new capabilities, and features available to your edition and active license.

• Updating SETN Schema Builder — Follow the recommended process for installing new SETN releases.
• Automatic Updates — Understand how eligible licensed updates are securely delivered through WordPress.
• Release Channels — Understand Stable, Beta, Release Candidate, and other available release channels.
• Beta Releases — Learn when beta software should be used and why testing on staging is recommended.
• Version Changelog — Review improvements, fixes, compatibility changes, and newly released features.
• Upgrading Between Editions — Move between eligible SETN editions or license tiers while preserving your configuration.

Troubleshooting

Most SETN Schema Builder issues can be resolved by reviewing configuration, provider compatibility, caching, licensing status, WordPress rewrite behavior, or conflicts with another plugin or hosting service.

Use these troubleshooting guides to diagnose common issues before opening a support request.

• Schema Isn't Appearing — Diagnose missing structured-data output.
• llms.txt Returns a 404 — Troubleshoot provider ownership, permalinks, rewrite rules, caching, and fallback URLs.
• License Won't Activate — Resolve key, entitlement, domain, seat-limit, and server communication problems.
• Update Isn't Available — Check license eligibility, release channel, update cache, and WordPress update status.
• Duplicate Schema Detected — Identify overlapping schema output from SEO plugins, themes, custom code, or other tools.
• SEO Plugin Compatibility — Troubleshoot provider detection and overlapping functionality.
• Changes Aren't Appearing — Determine whether saved changes are being hidden by caching or stale generated output.
• Caching & CDN Considerations — Understand how page caches, host caching, object caches, and CDNs can affect schema output.
• Plugin Conflicts — Safely identify conflicts with security, optimization, membership, SEO, or other WordPress plugins.
• Schema Validation Shows an Error — Understand validation errors and determine whether SETN configuration or another source is responsible.
• Business Information Is Incorrect in Schema — Locate the source of outdated or incorrect organization information.
• Wrong Provider Is Detected — Refresh and troubleshoot SEO or llms.txt provider detection.
• Site Migration / Domain Change — Review licensing, URLs, caches, and structured-data configuration after moving a website.
• How to Safely Test on Staging — Test SETN updates and compatibility changes without affecting your production website.
• What to Include When Contacting Support — Provide the information needed to help SETN Support diagnose your issue more efficiently.

Frequently Asked Questions

Find quick answers to common questions about SETN Schema Builder, structured data, Knowledge Graphs, AI discoverability, licensing, compatibility, performance, and product usage.

For detailed setup or troubleshooting instructions, follow the links throughout the documentation or visit the Troubleshooting section.

• Frequently Asked Questions — Browse common questions about SETN Schema Builder and its features.

Support

If you still need assistance after reviewing the documentation and troubleshooting guides, SETN Support can help with installation, configuration, licensing, updates, compatibility, and product functionality.

You can also report software bugs, request new features, or responsibly report a security issue through the appropriate support channel.

• Contact Support — Get help with SETN Schema Builder installation, configuration, licensing, updates, or compatibility.
• Report a Bug — Report reproducible problems or unexpected SETN Schema Builder behavior.
• Request a Feature — Suggest improvements or new capabilities for future SETN Schema Builder releases.
• Security — Responsibly report a potential security issue through the dedicated security process.