No one builds a significantly better business by doing exactly what they’ve always done. Growth — real growth — requires changing things that are familiar, investing in things that feel uncertain, and stopping habits that have outlived their usefulness. Most...
This is not a comfortable post to write. But it’s one of the most important things we can say as a marketing and growth consultancy. Marketing cannot fix a business that is fundamentally unwilling to change. The Pattern We SeeA business owner hires a marketing...
